Claire's Hero

Claire’s Launches First UK & ROI Loyalty Programme

  • Claire’s Rewards, Claire’s brand new loyalty program, launches nationwide today, 8th September 2021.
  • Members earn 1 point for every 1 pound/euro spent, plus points for engaging with Claire’s, and unlock a 5 pound/euro reward after every 100 points earned.
  • Free to join, with 20% off your purchase when you complete your online account.
  • Many ways to earn, including points for every purchase, linking your online account, completing your profile, following Claire’s on Instagram, or liking us on Facebook.
  • Members also benefit from free shipping twice per year, a special birthday surprise, personalised deals and perks, and special member events.

Claire’s Stores Inc., the global ear piercing specialist and leading retailer of fun, unique, fashionable jewellery and accessories, today announced the UK and ROI launch of its first loyalty program, Claire’s Rewards. Customers can benefit from the brand new, free to join program, offering rewards for shopping and engaging with the brand. The program’s benefits include:

  • Earning 1 point for every 1 pound/euro spent and points for engaging with Claire’s
  • Unlocking a 5 pound/euro spent reward with every 100 points earned
  • Receiving free shipping twice per year
  • Receiving special personalised deals and perks, including a birthday surprise
  • Qualifying for exclusive member events and exclusive discounts

“We are excited to begin the rollout of our Claire's rewards loyalty program in Europe with our initial launch this week in the United Kingdom and Republic of Ireland!” said Kristin Patrick, executive vice president, chief marketing officer (CMO). “We are always finding ways in which we can gratify our customers, and with the launch of the loyalty programme we can offer many great benefits, giving them more engaging touch-points with the Claire’s brand that generations of trend-conscious girls and women have grown to love!”

The new Claire’s Rewards program embodies all that customers love about their favourite loyalty programs – cash rewards, discounts and special offers, many ways to earn and exclusive member privileges, such as free shipping and birthday surprises – all for free! In addition to the rich value offering, Claire’s will leverage personalisation capabilities to create unique customer deals and perks, driving deeper engagement, and creating a more rewarding shopping experience. Customers can sign up for Claire’s Rewards in-store and online.

To learn more about Claire’s Rewards or to enroll today, visit

About Claire’s Stores Inc
Claire's Stores, Inc. is one of the world's leading omni-channel retailers of fun, fashionable jewelry and accessories, and is the world's ear piercing specialist, having pierced over 110 million ears in its 40+ year history. The Company operates under two brand names: Claire's® and Icing®. Claire's Stores, Inc. operates fully owned and concession stores in 17 countries throughout North America and Europe, and franchises stores in 28 countries primarily located in the Middle East, Central and Southeast Asia and Central and South America, South Africa, and Russia. For more information visit or